| April 17, 2006 Mel’s Diner’s new comment card program reveals personal touch of company founder Karakosta Bonita Springs , Fla. – Mel’s Diner, affectionately known as “Southwest Florida’s kitchen,” has always placed the satisfaction of its customers above all else. Thanks to its new Comment Card program, that commitment will become even more apparent to the company’s legions of loyal fans. As of April 2006, visitors to any Mel’s Diner location will find comment cards placed on dining room tables. Each card bears a personalized message from the company’s founder and president, Chris Karakosta, which reads: Dear Guest, I appreciate your business and value your comments. Hearing about your experience at Mel’s Diner is very important to me, so please feel free to call this number with any feedback or suggestions. Sincerely, Chris Karakosta Of course, the personal treatment doesn’t stop there. After calling the number, guests will hear a recorded message by Karakosta, which further underlines the company’s commitment to its customers. Any guest leaving a negative comment of any kind will receive an actual callback by Karakosta himself (or appointed Mel’s district or general manager), with the hopes of resolving the matter immediately. According to Mel’s Diner representatives, the program has so far generated a considerable response and generated much open communication between the company and its clients. Sample comments have included everything from praise (“Delightful lunch and service,” said one visitor) to criticism (“The vegetables were too tough,” said another). Even some Mel’s employees have taken advantage of the program: “I work for you and I have a couple of things and I would like to talk to you personally about,” said one staff member. Like its other customer-based programs, including taste tests and food giveaways, the goal of these comment cards is to gain feedback and help the staff prepare for the additions and changes being made during the company’s current expansion and brand overhaul. In addition to décor and menu changes, the organization expects to grow 30% by 2007. Founded by Chris Karakosta in San Carlos, FL in 1989, Mel’s Diner originally set out to mimic the look and feel of Karakosta’s first eatery, the Chicago-based family style diner, Dimitri’s. Before Mel’s, Karakosta owned and operated two other establishments in the southwest Florida area, the upscale steak-and-seafood spot, The Green Onion, and Stevie Tomato’s Sports Page, one of the area’s first sports bars. Currently, the chain boasts 10 locations throughout southwest Florida and plans to add at least three more stores by 2007, including spots in Naples, Cape Coral and Sarasota. While its reach may be widespread, each store continues to pride itself on the family friendly service, high value and made-from-scratch comfort foods that made the original location such a success. For more information, visit http://www.melsdiners.com ### Media Contact: Ashley H. Hallmark Quantified Marketing Group 407.936.1010 321.663.1209 c. ahallmark@quantifiedmarketing.com News: Press Releases | In the News | Press Kit | Downloads |
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